EMILY
MCLINTOCK
INTEGRATED MARKETING SPECIALIST
WORK PORTFOLIO
TED's newest initiative: TEDinArabic
Launched TED's first initiative designed to provide a global platform to broadcast the voices ideas from thinkers, researchers, artists, and change-makers across the Arabic-speaking world.
Three-year partnership with Qatar Foundation including global PR effort, custom TED website in both English and Arabic with curated content for Arabic community, a TED Talks ideas search, TED flagship event to debut TED Talks and regional events.
Managed all the website activities: building website, content translation, voiceover, design, content curation, client management. Content: 26 videos, 50 articles, 2 custom content videos
Global Reach: Traffic from 191 countries, 50% consumed content in Arabic, 30% VCR.
TEDinArabic custom website:
Arabic and English
TEDinArabic Content Assortment
Spotlight film of the winning idea, produced by TED Ideas Studio
27% higher engagement than other custom films
6.4x higher VCR vs. TED benchmark.
Teaser film on partnership, produced by TED Ideas Studio.
TED + LEXUS:
First-to-market partnership centered around innovation.
Lexus partnered with TED to explore ideas to reimagine the future of automated vehicles. TED tapped into the great minds in the TED Fellows initiative, a global multidisciplinary group of thought leaders, to develop new designs for automated vehicles that prioritize people over technology.
The Fellows were invited to submit their ideas and 3 were selected to be showcased via custom spotlight films, virtual events a national PR campaign and received an honorarium, compliments of Lexus.
“Partnering with TED has allowed us to explore new human-centric ideas for an automated future with visionary experts in their fields.” --Vice President, Lexus Marketing.
SOCIAL MEDIA
Social Media Management
Managed TED Partnerships Twitter and LinkedIn Accounts. Maintained the voice of TED on our TED-sanctioned promotional social channels.
Included: writing, designing, editing and posting the content and leading the strategy, community engagement, analytics, partnering with TED social media teams on large scale social programming.
Twitter (@TEDPartners): Grew engagement +10% and impressions by 83%. 76K followers.
Developed new editorial franchises - I.E., #TEDThoughtThursday - a weekly poll tying a relevant topic back to TED, new content formats (quote cards, video cut downs), frequent engagement with fans/followers, including the TED community of partners, speakers and followers.
LinkedIn (TED Partnerships): Launched the platform and grew followers to 7,600 in a year. Differentiating the account from the main TED account (the 2nd largest account on LI) with industry and business-focused content. Increases our visibility to the B2B audience.
BRANDED CONTENT
Emily McLintock
370 Central Park West #408 • New York, NY 10025
P: 917.449.0529 • Emily.Mclintock@gmail.com • www.emilymclintock.com
SUMMARY
Integrated Marketing professional with a proven track record of developing multi-channel programs for Fortune 500 businesses and driving new and incremental revenue for premier media companies and brands. Expertise in digital marketing, branded content, custom video, social media, print, research, retail and experiential marketing programming. Two time Condé Nast Marketer of the Year.
Experience
TED, Creative Director
New York, NY 2018 - current
- Oversee integrated marketing and creative services efforts for the TED Partnerships team inclusive of: developing strategic solutions for partners utilizing TED’s global platforms including TED Conferences (TED2019 and TEDWomen), partner-sponsored TED Talk events, PR efforts, thought leadership insights pieces (video and white papers), branded content, manage Twitter and LinkedIn account content, brand management (sales materials, messaging, visual identity), strategic partner to development team on pre-sale activities.
- Conceived and sold the first-to-market program with Lexus, in partnership with the TED Fellows initiative that generated $1.6M in revenue.
- Digital lead on the newest TED initiative TEDinArabic, in partnership with Qatar Foundation generating $6M in revenue.
- Long-standing partners include BCG, Qatar, Brightline, Google, Marriott, Capita, Target, Skoll Foundation.
Fast Company, Integrated Marketing, Freelance
New York, NY - 2018
TIME Inc. TIME, Money and Fortune, Brand Marketing, Freelance
New York, NY - 2017 - 2018
Latina Media Ventures (Latina.com, Latina Magazine and TheLatinKitchen.com), Executive Director of Integrated Marketing
New York, NY - 2015 - 2017
- Oversaw all multi-channel integrated marketing program/campaign development including conceptualizing and execution across print, digital, mobile, tablet, social, video, experiential platforms, targeting the acculturated Latina - the fastest growing demographic in the U.S.
- Conceived, sold and executed first-ever, multi-channel custom content programs for BMW, Cadillac, IKEA and Lexus: inclusive of video, digital, social, editorial and media.
- Monetized social media via Facebook Live native content for Target, P&G, M&Ms and Carol’s Daughter.
- Annual tentpole program “Hollywood Hot List” drove six figure incremental revenue from BMW, Unilever and Caress, garnered over 800M press impressions and was a trending topic on Twitter.
- Utilized research and insights for custom brand studies for Maybelline and Campbell’s, develop white papers for clients/agencies and custom research study “Hispanic is not a language, it’s a culture” focusing on how to market to the acculturated Latina.
Wall Street Journal, Corporate Brand Marketing, Freelance
New York City, 2015
Tasting Table, Integrated Marketing, Freelance
New York City, 2014
Niche Media, VP, Integrated Marketing
New York City, 2012 – 2014
- Managed all strategic, multi-channel, integrated marketing efforts for national advertisers through regionally-specific print and digital properties targeting the affluent consumer
- Highlights: increasing digital revenue by 50% with custom and sponsored content programs from Russian Standard, Microsoft, AG Jeans and Microsoft.
- Conceptualized and executed multi-market, multi-platform program for Moroccanoil that increased ad revenue $1.25M and drove $50K in charitable donations from philanthropic partners.
Bauer Media, Integrated Marketing Director
New York City, 2011 – 2012
- Oversaw print and digital marketing, promotions, events and trade activity of the seven consumer brands: Life&Style, In Touch, Woman’s World, First for Women, Twist, M & J-14 magazines.
People StyleWatch, Marketing Director
New York City, 2008 – 2010
- Brand lead on the “Celebrity Style Report,” a commissioned GfK Roper research study partnering with Time Inc. research and insights, editorial, design and management teams.
- Spearheaded CEO Retail Summit that was focused on consumer spending trends and retail strategies after the economic downturn in 2008.
- StyleWatch was named Ad Age “Magazine of the Year” on the 2010 A-List, Adweek Hot List in 2009 and 2010 and Ad Age A-List 2008 based on vitality and revenue growth.
Niche Media, Group Marketing Director
New York City, 2006 – 2008
Condé Nast Publications
New York City, 1998- 2006
- Conde Nast Bridal Group, Director of Merchandising Services, Retail Merchandising Director
- Awarded Marketer of the Year 2002 and 2005, and MVP of Marketing 2003
- Glamour Magazine: Executive Merchandising Editor and Merchandising Editor
AWARDS & ACCOMPLISHMENTS
- Condé Nast Marketer of the Year: 2002 and 2005 and MVP of Marketing in 2003
- Latina’s “Hollywood Hot List” franchise awarded “Top Media Property Targeting Hispanic Audience” in 2016 by industry organization Portada
EDUCATION: Stephen F. Austin, Bachelor of Science, Fashion Merchandising