EMILY
MCLINTOCK
INTEGRATED MARKETING SPECIALIST
WORK PORTFOLIO
TED's newest initiative: TEDinArabic
Launched TED's first initiative designed to provide a global platform to broadcast the voices ideas from thinkers, researchers, artists, and change-makers across the Arabic-speaking world.
Three-year partnership with Qatar Foundation including global PR effort, custom TED website in both English and Arabic with curated content for Arabic community, a TED Talks ideas search, TED flagship event to debut TED Talks and regional events.
Managed all the website activities: building website, content translation, voiceover, design, content curation, client management. Content: 26 videos, 50 articles, 2 custom content videos
Global Reach: Traffic from 191 countries, 50% consumed content in Arabic, 30% VCR.
TEDinArabic custom website:
Arabic and English
TEDinArabic Content Assortment
Spotlight film of the winning idea, produced by TED Ideas Studio
27% higher engagement than other custom films
6.4x higher VCR vs. TED benchmark.
Teaser film on partnership, produced by TED Ideas Studio.
TED + LEXUS:
First-to-market partnership centered around innovation.
Lexus partnered with TED to explore ideas to reimagine the future of automated vehicles. TED tapped into the great minds in the TED Fellows initiative, a global multidisciplinary group of thought leaders, to develop new designs for automated vehicles that prioritize people over technology.
The Fellows were invited to submit their ideas and 3 were selected to be showcased via custom spotlight films, virtual events a national PR campaign and received an honorarium, compliments of Lexus.
“Partnering with TED has allowed us to explore new human-centric ideas for an automated future with visionary experts in their fields.” --Vice President, Lexus Marketing.
SOCIAL MEDIA
Social Media Management
Managed TED Partnerships Twitter and LinkedIn Accounts. Maintained the voice of TED on our TED-sanctioned promotional social channels.
Included: writing, designing, editing and posting the content and leading the strategy, community engagement, analytics, partnering with TED social media teams on large scale social programming.
Twitter (@TEDPartners): Grew engagement +10% and impressions by 83%. 76K followers.
Developed new editorial franchises - I.E., #TEDThoughtThursday - a weekly poll tying a relevant topic back to TED, new content formats (quote cards, video cut downs), frequent engagement with fans/followers, including the TED community of partners, speakers and followers.
LinkedIn (TED Partnerships): Launched the platform and grew followers to 7,600 in a year. Differentiating the account from the main TED account (the 2nd largest account on LI) with industry and business-focused content. Increases our visibility to the B2B audience.
BRANDED CONTENT
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